Bridget Bowhay

DIRECTOR OF BRAND & MARKETING

Presently Digital

2023 - Present

• Develop brand identities of businesses

• Establish marketing funnels including social media and email

• Conceptualize content for robust marketing campaigns

SR. DIRECTOR OF BRAND & MARKETING

CUDDLY

2022 - 2023

• Manage multi-million dollar advertising budget and deliver to ROAS and EBITDA expectations

• Tailor and segment email marketing for user personas in B2B and B2C funnels

• Strategy, execution, and optimization of digital media

DIRECTOR OF CONTENT & SOCIAL MEDIA

CUDDLY

2020 - 2022

• Founded affiliate program targeting efficient CAC and longterm retention

• Restructure content platform towards SEO optimization

• Increased overall social media performance by 218%

DIRECTOR OF ECOMMERCE PARTNERSHIPS

CUDDLY

2018 - 2020

• Directed onboarding and management of brand partner relationships

• Organized marketing initiatives, including, but not limited to events, television commercials, podcasts, and blogs

• Restructured and developed B2B and B2C content marketing program

MARKETING DIRECTOR

Novali

2015

• Cultivating Identity through Copywriting

• Researching History and Contemporary Process of Makers

• Establishing a Brand Voice to Connect with Target Audiences

PRODUCT MANAGER

CUDDLY

2015 - 2018

• Managing Overseas Development Team

• Building and Optimizing eCommerce Platform

• Coordinating Community Events

RESCUE & SHELTER OUTREACH (SALES)

CUDDLY

2015 - 2016

• Managing Sales Accounts

• Onboarding Clients

EDITORIAL ASSISTANT

Darling Magazine

2015

• Researching Relevant Authors/ Topics 

• Managing Working Writers' Contracts

• Submitting Article Topics for Consideration